Building a Fair-Trade Culture
We have introduced a standard retail contract for the food and beverage industry as recommended by the FTC(Fair Trade Commission of Korea). We also sign and implement fair-trade contracts, and have established our basic principles for trade with retailers to create a transparent and fair-trade culture, which we have instilled into our company rules. Also, we have set up a Dispute Settlement Deliberation Committee to handle disputes quickly, and formed a dedicated organization to value and respect the rights and interests of retailers.
Forming Horizontal Partnerships
We duly provide various communication channels to form horizontal partnership with retailers, and proactively employ online communication channels, namely our sales management system and mutual growth portal. In this vein, we listen to the voice of our retailers by conducting briefings, meetings, and surveys.
Support/ Fringe Benefit Policies
We provide low interest rates so retailers can get secure loans at discounted rates compared to the market rate and sustain their business operations.
|Fund size||Interest rate discount||Loan period||Loan cap||Eligibility|
|KRW 10 billion||- 1.6%||1 year||KRW 500 mil||Retailers recommended by Orion|
We help retailers formulate and share sales strategies to increase sales, and support them in running marketing events/ promotions and managing their facilities, trade accounts, and notes receivable.
|Items||Details||Major Support performance in 2021|
|Holiday gifts||Holiday/ special occasion gift sets (twice a year)||2 times(New Year's Day /Korean Thanksgiving Day) : 18 million won|
|Funeral items||Flowers & funeral products||2 times8 cases|
|Uniforms & planners||Provides uniforms (twice a year) and planners||2 times(Vest/Suit for spring or autumn) : 17 million won|
|COVID-19 relief goods||Support for COVID-19 relief goods||3 times : 6 million won|
|Credit recovery||Discount on credit recovery expenses (fees)||5 cases : 78 million won(Collection request)|